Crispy beef chips · Made in the USA

Thin as a chip. Big on flavor.

Paper-thin slices of 100% Angus beef, slow-dried until light and crispy. Never fried. 12g of protein in every bag.

Shop beef chips See how it's made

12gprotein per bag
110calories
100%Angus beef

A paper-thin CowCrunch beef chip held up to the light

What's in a bag

Read the label. Then read it again.

One 30g bag. Whole-muscle Angus beef and a short list of seasonings you can pronounce.

12g

Protein

per 30g bag

110

Calories

less than a yogurt

100%

Angus beef

whole muscle, never ground

0

Fillers

no preservatives either

Three flavors

Pick your pouch

Same paper-thin Angus beef in every bag. Three ways to season it.

Classic · Sea salt & black pepper

Original

Pure beef flavor with sea salt, garlic and cracked pepper. The one to start with.

$9.99Shop Original

Spicy · Sichuan peppercorn & chili

Bold Mala

Numbing, spicy and deeply savory. For people who order the hot one.

$9.99Shop Mala

Sweet & savory · Soy glaze

Teriyaki

A gentle sweet soy glaze, slow-dried into every slice. Balanced and easy to keep eating.

$9.99Shop Teriyaki

Why CowCrunch

Not jerky. Not a potato chip.

The protein of jerky with the lightness of a chip, and none of the chew.

Feature	CowCrunch	Beef jerky	Potato chips
Texture	Paper-thin, light & crispy	Thick, tough, chewy	Crispy
Made from	100% whole-muscle Angus beef	Beef	Potatoes & oil
Protein per 30g	12g	8–11g	2g
How it's cooked	Slow-dried, never fried	Dried	Deep-fried
Hard on your jaw	No	Yes	No

Jerky and potato chip figures are typical values per 30g serving and vary by brand.

The texture

So thin you can see the light through it

Every chip is whole-muscle Angus beef, sliced paper-thin and slow-dried for hours. Hold one up to a window and you'll see the grain. Bite it and it breaks clean, light and crispy, with no chew to fight through.

Try a bag

How it's made

Four steps. No shortcuts.

No grinding, no pressing, no binders. Just beef, sliced thin and dried slow.

Select

Whole-muscle Angus beef. No trimmings, no ground meat, no fillers.

Slice

Cut paper-thin, so every chip dries evenly and stays light.

Season

Original, Mala or Teriyaki. Short ingredient lists you can actually read.

Slow-dry

Hours of low, slow drying. Never fried, no added oil.

Made in small batches in Cumberland, Rhode Island, USA

Our story

We loved jerky. We didn't love the chew.

CowCrunch started in a small kitchen in Rhode Island. We grew up on dried beef, the kind every family had a recipe for, and we always loved the flavor. What we never loved was working through a strip of jerky like it was a job.

So we sliced the beef thinner. Then thinner again, until a slice dried into something light enough to hold up to a window. Whole-muscle Angus, a short list of seasonings, and hours of slow drying. No frying, no fillers.

Today every bag is still made in small batches in the USA, and we still hold one up to the light before it goes out the door.

The CowCrunch family

Read our story

FAQ

Questions? We've got answers.

What is a beef chip?

A thin slice of whole-muscle Angus beef, seasoned and slow-dried until it's light and crispy. Think of it as jerky's thinner, crispier cousin, or a potato chip made of beef.

How is it different from beef jerky?

Jerky is thick and chewy. CowCrunch is sliced paper-thin and dried until crispy, so it breaks clean instead of pulling. Same beef, none of the jaw workout.

How much protein is in a bag?

12g of protein per 30g bag, with 110 calories, 4g of fat and 4g of carbs. Drying concentrates the beef, so a 30g bag starts as roughly 90g of raw meat.

What's in it?

Original: Angus beef, water, sea salt, garlic powder, nutritional yeast, corn starch, onion powder, black pepper, beef stock concentrate, apple cider.
Bold Mala: Angus beef, soy sauce (water, soybeans, wheat, salt), chili, garlic, onion, Sichuan peppercorn, spices, sesame oil. Contains soy, wheat and sesame.
Teriyaki: see the ingredient panel on the bag. Contains soy, wheat and sesame.

Is it gluten-free or keto-friendly?

Original is made without wheat ingredients; Mala and Teriyaki use soy sauce, which contains wheat. We're not certified gluten-free. All three are high in protein and low in carbs, so they fit most keto and low-carb plans.

Why does every chip look a little different?

Because every chip is a real slice of whole-muscle beef, not a pressed sheet. Marbling, thickness and shape vary from slice to slice. That's how you know nothing was ground up or glued together.

How long does it keep?

Unopened bags keep for months; check the date printed on the back. Once opened, reseal the zipper and enjoy within 5 days for the best texture.

Do you ship nationwide? Is shipping free?

We ship from the United States. Orders of $70 or more ship free; rates for smaller orders are shown at checkout.

Free US shipping on $70+

Flat rate on smaller orders

Made in the USA

Cumberland, Rhode Island

No fillers, no preservatives

Whole-muscle Angus beef

Small batches

Every batch checked by hand